What Is Special Ad Category On Facebook?
One of the great things about Facebook is that there are so many different ways to target your audience. In addition to the standard demographic targeting options, you can also target people based on their interests and behaviors.
One of the more specialized targeting options available on Facebook is the “special ad category.” This option allows you to target people who have engaged with your brand in a special way.
There are four different special ad categories:
1. Customers
2. Website Visitors
3. App Users
4. Event Attendees
Let’s take a closer look at each of these categories:
1. Customers
If you want to target your current customers, the “customers” special ad category is the way to go. This category includes people who have interacted with your brand in some way, whether they’ve made a purchase, signed up for your mailing list, or simply clicked on one of your ads.
2. Website Visitors
The “website visitors” special ad category includes people who have visited your website, whether they’ve made a purchase or not. This category is a great way to target people who are interested in your brand but haven’t taken the next step and made a purchase.
3. App Users
The “app users” special ad category includes people who have installed your app. This category is a great way to target people who are already interested in your brand and have taken the next step to actively engage with you.
4. Event Attendees
The “event attendees” special ad category includes people who have attended one of your events. This category is a great way to target people who are interested in your brand and have shown a commitment to engaging with you in person.
As you can see, the “special ad category” is a great way to target people who are interested in your brand but haven’t taken the next step and made a purchase. By targeting these people with specifically tailored ads, you can increase your chances of converting them into customers.
Contents
- 1 How do I change my Facebook ad to special ad category?
- 2 What are the 3 Facebook advertisement audience types?
- 3 What are the 4 main types of Facebook ads?
- 4 Can you use custom audiences in special ad category?
- 5 How do you avoid special ad category?
- 6 Can you target low income people on Facebook?
- 7 Which audience is best for Facebook ads?
How do I change my Facebook ad to special ad category?
To change your Facebook ad to a special ad category, follow these steps:
1. Log in to your Facebook account and click on the Ads Manager button.
2. From the Ads Manager menu, select the Ads tab and then click on the Create Ad button.
3. On the Create Ad screen, select the Use Existing Post option and then choose the Facebook post you want to use as your ad.
4. In the Ad Details section, click on the Edit button and then select the Special Ad Category option from the drop-down menu.
5. Click on the Save Changes button and then publish your ad.
What are the 3 Facebook advertisement audience types?
There are three types of Facebook advertisement audiences:
1. Facebook Custom Audiences
2. Facebook Lookalike Audiences
3. Facebook Saved Audiences
1. Facebook Custom Audiences:
This type of audience is created by uploading a list of email addresses or phone numbers of people who you want to target with your ad. Facebook will then match these email addresses or phone numbers to their user profiles on the site.
You can create a Custom Audience from the following sources:
-Your customer list
-Website visitors
-People who have engaged with your business on Facebook
-Facebook users who have visited your website
2. Facebook Lookalike Audiences:
This type of audience is created by Facebook using its algorithm to find people who are similar to the people in your Custom Audience. This can be a great way to reach new customers who are likely to be interested in your product or service.
3. Facebook Saved Audiences:
This type of audience is created by Facebook from the information you provide about the people you want to target. You can choose to target people based on their location, age, gender, interests, and more.
What are the 4 main types of Facebook ads?
There are four main types of Facebook ads:
1. Sponsored Stories
2. Promoted Posts
3. Traditional Ads
4. Custom Audiences
Sponsored Stories are a type of ad that appears in the News Feed and is generated when a user interacts with a brand on Facebook. For example, if you Like a brand’s Page, a Sponsored Story may appear in your News Feed letting your friends know.
Promoted Posts are a type of ad that appears in the News Feed and are essentially just regular posts that a brand has paid to promote. Promoted Posts are differentiated from regular posts in the News Feed in that they have a small “Sponsored” label at the top.
Traditional Ads are the type of ad you’re most likely familiar with. They’re the rectangular, box-style ads that appear at the top of the right column on Facebook.
Custom Audiences are a type of ad that allows you to target people who have already interacted with your brand on Facebook. For example, you can target people who have Liked your Page or who have visited your website.
Can you use custom audiences in special ad category?
Yes, you can use custom audiences in special ad category. Custom audiences are a great way to target specific people on Facebook who you know are interested in your product or service. You can create a custom audience by uploading a list of emails, phone numbers, or user IDs. Facebook will then match these people to their Facebook profiles.
You can then use this custom audience to create a targeted ad campaign. For example, if you want to promote a new product to people who have already expressed interest in your company, you can create a custom audience of people who have visited your website or interacted with your Facebook page. You can then create an ad campaign specifically targeting these people.
Custom audiences can also be used to target people who are similar to your current customers. For example, you can create a custom audience of people who live in the same city as your current customers, or who have similar age, gender, or interests. This can be a great way to find new customers who are likely to be interested in your product or service.
Facebook allows you to target up to 5 million people with a custom audience. However, it’s important to note that not all of these people will be interested in your product or service. It’s important to test different custom audiences to see which ones are most effective for your business.
How do you avoid special ad category?
There are a few ways to avoid having your ad placed in a special ad category, which can negatively impact its performance.
One way to avoid a special ad category is to use negative keywords. These are words or phrases that you include in your ad campaign that tell Google not to show your ad to people who are searching for those terms. For example, if you sell pet supplies, you might want to include the keyword “free” as a negative keyword, since people who are looking for free pet supplies are not likely to be interested in buying anything from you.
Another way to avoid a special ad category is to target your ads more narrowly. For example, if you’re selling pet supplies, you might want to target your ads to people who are specifically looking for pet supplies, rather than targeting people who are just interested in buying any kind of pet product.
Finally, you can use the placements tool to control where your ad appears. This tool lets you specify which websites you want your ad to appear on, and you can exclude websites that are known to have a lot of special ad categories.
Can you target low income people on Facebook?
Can you target low income people on Facebook?
Yes, Facebook offers ad targeting options that allow you to target people based on their income level. You can target people who have an annual income that falls within a certain range, or you can target people who have a specific income level.
There are a few things to keep in mind when targeting low income people on Facebook. First, it’s important to make sure that your ad is relevant to this audience. Low income people are likely to be more sensitive to ads that are trying to take advantage of them, so it’s important to make sure that your ad is honest and relevant.
Second, it’s important to remember that low income people are not a monolithic group. There is a lot of diversity within this audience, so you’ll want to target them based on their specific needs and interests.
Finally, it’s important to be aware of the fact that low income people are often more difficult to reach than other audiences. They may not have regular access to the internet or they may not have a lot of money to spend on products and services. So, you’ll need to be creative in order to reach them effectively.
Overall, targeting low income people on Facebook can be a successful strategy if you take the time to understand this audience and create relevant and engaging ads.
Which audience is best for Facebook ads?
When it comes to advertising on Facebook, it’s important to consider who your target audience is. After all, you want to make sure your ads are reaching the right people and that you’re not wasting your time and money.
There are a few different ways to target your audience on Facebook. You can target by demographics, interests, or behaviors. You can also target people who have visited your website or who have engaged with your brand on Facebook.
So, which audience is best for Facebook ads? It really depends on your business and what you’re trying to achieve.
If you’re looking to reach a general audience, you can target people by demographics or interests. For example, you might target women aged 18-44 who live in the United States. Or you might target people who are interested in golf.
If you’re looking to reach a more specific audience, you can target people by interests and behaviors. For example, you might target people who have recently visited your website. Or you might target people who have engaged with your brand on Facebook.
The best way to determine which audience is best for your Facebook ads is to test out a few different targeting options and see what works best. Keep in mind that your target audience may change over time, so be sure to update your targeting criteria regularly.