What is a conversion event in Facebook Ads?
A conversion event is the specific action that you want people to take on your website after seeing your Facebook ad. This could be anything from making a purchase to subscribing to your email list.
To create a Facebook ad campaign that drives conversions, you first need to create a conversion event. This involves setting up a conversion tracking pixel on your website.
The conversion tracking pixel is a small piece of code that you add to your website’s code. When someone visits your website and takes the action that you specified as your conversion event (e.g. makes a purchase), the pixel will track that conversion.
Once you have set up your conversion event, you can create a Facebook ad campaign that targets people who are most likely to take that action. Facebook will use its algorithms to target people who are most likely to convert based on your website’s traffic data and the actions that they have taken on Facebook.
If you’re not sure how to set up a conversion event or how to target people who are most likely to convert, you can use Facebook’s Conversion Ads Guide.
Contents
- 1 What is conversion event in Facebook ads?
- 2 Which conversion event should I choose for Facebook ads?
- 3 What does conversion event mean?
- 4 How do I create a conversion event on Facebook ads?
- 5 How do you add a conversion event?
- 6 What is the difference between custom conversions and custom events?
- 7 How do conversions work on Facebook?
What is conversion event in Facebook ads?
A conversion event is an action taken by a Facebook user that is tracked by Facebook Ads. This action could be anything from clicking on a Facebook ad to making a purchase.
Facebook Ads tracks four different types of conversion events:
1. Website clicks: When someone clicks on your Facebook ad and goes to your website.
2. Website conversions: When someone clicks on your Facebook ad, goes to your website, and completes a desired action, such as making a purchase or signing up for a newsletter.
3. App installs: When someone clicks on your Facebook ad and installs your app.
4. App activations: When someone clicks on your Facebook ad and opens your app for the first time.
Which conversion event should I choose for Facebook ads?
When you’re advertising on Facebook, you have to choose a conversion event to track. But which one should you choose?
There are a few things to consider when making this decision. First, you need to decide what you want your ads to achieve. Do you want people to buy your product, sign up for your email list, or download your app?
Once you know what you want your ads to achieve, you need to choose the right conversion event to track. The most common conversion events are purchases, sign-ups, and downloads.
However, there are other events you can track, such as adding an item to a shopping cart, visiting a certain page on your website, or watching a video.
It’s important to choose the right conversion event to track because it will impact the way your ads are targeted. If you choose the wrong conversion event, your ads may not be as effective as they could be.
So, which conversion event should you choose for your Facebook ads? It depends on what you want your ads to achieve. If you want people to buy your product, you should track purchases. If you want people to sign up for your email list, you should track sign-ups. And if you want people to download your app, you should track downloads.
What does conversion event mean?
When an advertiser initiates a conversion event, they are telling Google that they have completed a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. Conversion event tracking is a way of measuring how successful an advertiser’s marketing efforts are by tracking how many conversions they generate.
Conversion events can be tracked in a variety of ways, depending on the advertiser’s needs. For example, they can be tracked as a sale, a lead, or a click. Advertisers can also choose to track specific activities that occur on their website, such as downloads or page visits.
When setting up conversion event tracking, it’s important to first determine what the desired action is and what the corresponding goal is. For example, if an advertiser wants to track how many people sign up for their newsletter, they would create a goal for signups and then track how many conversions occurred as a result of clicks on their ad.
Conversion event tracking is a valuable tool for advertisers because it allows them to see how well their marketing efforts are performing and make changes as needed. It can also help them to determine which ads are most effective and optimize their campaigns accordingly.
How do I create a conversion event on Facebook ads?
Creating a conversion event on Facebook Ads is a great way to track the effectiveness of your campaigns and measure the return on investment (ROI). In this article, we’ll show you how to create a conversion event on Facebook Ads.
First, log in to your Facebook Ads account and click on ‘Create Conversion Event’.
Next, name your event and specify the action that needs to be taken for it to be counted as a conversion.
You can also specify the value of the conversion, if you know it.
Finally, choose the category of your event and click ‘Create’.
That’s it! Your conversion event is now set up and will start tracking conversions from your Facebook Ads campaigns.
How do you add a conversion event?
Adding a conversion event is a great way to track how well your ads are performing. You can use conversion events to measure how many people clicked on your ad and then completed a desired action, such as making a purchase or filling out a form.
To add a conversion event, you’ll need to create a conversion tracking code. This code is a snippet of code that you’ll add to your website’s tracking code. When someone completes the desired action on your website, the code will send information back to Google Ads, allowing you to track the conversion.
Once you’ve created the conversion tracking code, you’ll need to add it to your website. Here’s how:
1. Log in to your Google Ads account and click the Tools tab.
2. Select Conversions from the menu.
3. Click the New Conversion button.
4. Enter a name for your conversion event and select the type of conversion.
5. Paste the conversion tracking code into the Website tracking code field.
6. Click the Save button.
That’s it! You’ve added a conversion event to your Google Ads account.
What is the difference between custom conversions and custom events?
Custom conversions and custom events are both ways to extend the functionality of Google Analytics. Custom conversions allow you to track custom conversion goals, such as filling out a lead form or making a purchase. Custom events allow you to track custom interactions, such as clicking on a link or watching a video.
The main difference between custom conversions and custom events is that custom conversions are tracked as conversions, while custom events are not. This means that custom conversions will show up in your reports under Conversions > Overview and Conversions > Goals, while custom events will show up under Events > Overview.
Custom conversions are more reliable than custom events, because they are based on actual user behaviour rather than just clicks or impressions. This means that they are more likely to accurately track the goals or conversions that you are trying to track.
Custom conversions are also easier to set up than custom events. To create a custom conversion, all you need is the URL of the page where the conversion occurs. To create a custom event, you need to first create a custom event category, then create individual events for each type of interaction you want to track.
Overall, custom conversions are a more reliable and easier way to track custom goals and conversions, while custom events are a more versatile way to track custom interactions.
How do conversions work on Facebook?
When you run a Facebook ad, you want to make sure it’s successful in reaching its goals – whether that’s getting people to visit your website, download your app, or make a purchase. One of the most important factors in determining the success of your ad is understanding how conversions work on Facebook.
In this article, we’ll break down how Facebook tracks and measures conversions, as well as some best practices for optimizing your ads for conversions.
How Facebook Tracks Conversions
When someone clicks on your Facebook ad, Facebook sends them to a landing page on your website. This page can be set up to track any actions a user takes, such as filling out a form, downloading a file, or making a purchase.
To track these actions, Facebook uses a tracking pixel – a small piece of code that you add to your website. This pixel allows Facebook to track the actions of people who have clicked on your ad, as well as those who haven’t.
When someone visits your website, the tracking pixel will send information back to Facebook about that person’s activity. This information includes the pages the person visited, the time they spent on each page, and the actions they took.
This information is used to create a conversion report, which shows you how many people clicked on your ad and then converted on your website. You can use this report to measure the success of your ad and determine whether or not you should continue running it.
Best Practices for Optimizing Ads for Conversions
There are a few best practices you can follow to help optimize your ads for conversions. Here are a few of the most important ones:
1. Choose the right objective
When you create a Facebook ad, you need to select an objective – the goal you want the ad to achieve. Different objectives are better suited for different types of ads.
For example, if you want to get people to visit your website, you should use the Website Clicks objective. If you want to get people to download your app, you should use the App Installs objective.
2. Create a relevant landing page
Your landing page should be relevant to the ad that it’s associated with. For example, if you’re running a travel ad, your landing page should be about travel.
Your landing page should also be designed to achieve the goal of your ad. If you’re running a website clicks ad, your landing page should be designed to get people to visit your website. If you’re running an app install ad, your landing page should be designed to get people to download your app.
3. Use a tracking pixel
As we mentioned earlier, you need to use a tracking pixel to track conversions on Facebook. This pixel allows Facebook to track the actions of people who have clicked on your ad, as well as those who haven’t.
4. Use the right conversion metric
When you create your conversion report, you need to select the metric you want to use to measure the success of your ad. The most common metric is conversion rate, which is the percentage of people who clicked on your ad and then converted.
However, you may also want to use other metrics, such as cost per conversion or return on investment. You should choose the metric that best suits your goals and business.
5. Use Custom Conversions
If you want to track a conversion that’s not included in the default Facebook conversion tracking, you can use Custom Conversions. Custom Conversions allows you to track any type of conversion