A custom audience is a group of Facebook users who have been selected for targeted advertising based on specific information that you provide about them. This could include email addresses, phone numbers, or user IDs.
Creating a custom audience is a great way to reach out to people who are already interested in your business or product. You can target them with specific ads that appeal to them, which can result in higher conversion rates.
There are a few ways to create a custom audience. The most common is to upload a list of email addresses or phone numbers. Facebook will then match these addresses to existing users on the platform.
You can also create a custom audience by importing user IDs. If you have a list of user IDs, you can upload it to Facebook and create a custom audience based on that information.
Finally, you can create a custom audience based on website traffic. If you have a Facebook pixel installed on your website, Facebook can track the traffic that comes to your site. You can then create a custom audience based on that information.
Once you’ve created a custom audience, you can target them with specific ads. You can also use custom audiences to create lookalike audiences. Lookalike audiences are groups of users who are similar to your existing custom audience.
Creating a custom audience is a great way to reach out to more people who are already interested in your business. It can also help you to improve your conversion rates.
Contents
- 1 How long do Facebook Custom audiences last?
- 2 What is custom audience and lookalike audience Facebook?
- 3 How do you create a custom audience on Facebook?
- 4 How many people do you need for a custom audience?
- 5 How long do people stay in a custom audience?
- 6 Are Facebook custom lists private?
- 7 Which is better custom audience and lookalike audience?
How long do Facebook Custom audiences last?
Facebook Custom Audiences are a great way to target specific people who have interacted with your business on or off of Facebook. But how long do they last?
Facebook Ads Manager will keep your Custom Audiences active as long as you continue to add new people to them. If you stop adding new people, Facebook will automatically delete the Custom Audience after 30 days.
So, if you’re using Custom Audiences to target people who have interacted with your business on or off of Facebook, be sure to keep adding new people to them regularly!
What is custom audience and lookalike audience Facebook?
What is custom audience and lookalike audience Facebook?
Custom audience is a Facebook feature that allows businesses to target ads to specific people who have interacted with their company’s website or app. For example, a business could create a custom audience of people who have visited their website in the last 30 days.
Lookalike audience is a Facebook feature that allows businesses to target ads to people who are similar to their custom audience. For example, a business could create a lookalike audience of people who have visited their website in the last 30 days.
Both custom audience and lookalike audience are powerful tools for businesses to reach their target audiences on Facebook.
How do you create a custom audience on Facebook?
Creating a custom audience on Facebook is a great way to target ads to a specific group of people. You can create a custom audience from a list of email addresses, phone numbers, or Facebook user IDs.
To create a custom audience from a list of email addresses:
1. Go to the Ads Manager and click on “Audiences.”
2. Click on “Create Audience.”
3. Select “Custom Audience.”
4. Select “Email List.”
5. Enter the email addresses you want to include in your audience.
6. Click “Create Audience.”
To create a custom audience from a list of phone numbers:
1. Go to the Ads Manager and click on “Audiences.”
2. Click on “Create Audience.”
3. Select “Custom Audience.”
4. Select “Phone Number List.”
5. Enter the phone numbers you want to include in your audience.
6. Click “Create Audience.”
To create a custom audience from a list of Facebook user IDs:
1. Go to the Ads Manager and click on “Audiences.”
2. Click on “Create Audience.”
3. Select “Custom Audience.”
4. Select “Facebook User ID List.”
5. Enter the Facebook user IDs you want to include in your audience.
6. Click “Create Audience.”
Once you’ve created a custom audience, you can target ads to it just like you would any other audience.
How many people do you need for a custom audience?
When it comes to creating a custom audience for your marketing efforts, the number of people you need will vary depending on your goals. In general, you’ll want to have at least 1,000 people in your target audience to get statistically significant results.
However, if you’re looking to specifically target people who have already visited your website, you’ll need a much smaller audience. In fact, you can often target people who have visited your website in the past 24 hours or even the past hour.
So, how many people do you need for a custom audience? It depends on your goals and what you’re trying to achieve. In most cases, 1,000 is a good starting point, but you may need to adjust that number depending on your specific needs.
How long do people stay in a custom audience?
People generally stay in a custom audience for a period of time that is determined by their objectives for using the custom audience.
For example, if someone is using a custom audience to retarget website visitors who have not converted, they may stay in the audience for a longer period of time in order to reach more of these visitors.
If someone is using a custom audience to find new customers, they may stay in the audience for a shorter period of time in order to reach more potential customers.
Are Facebook custom lists private?
Are Facebook custom lists private?
You bet they are!
When you create a custom list on Facebook, only you can see it.
No one else can view it, not even your Facebook friends.
It’s a great way to keep track of your Facebook friends and followers.
You can create as many custom lists as you want and include as many people as you want.
Just be sure to keep your list private by setting it to “Only Me” visibility.
That way, no one else can view your list.
Pretty nifty, huh?
Which is better custom audience and lookalike audience?
There are a few different things to consider when trying to decide which is better for your business: custom audience or lookalike audience.
A custom audience is made up of people who have already interacted with your business in some way, whether they have bought something from you, visited your website, or signed up for your mailing list. You can target these people specifically with ads, which can be a great way to increase conversions.
A lookalike audience is made up of people who are similar to your custom audience. Facebook will take the information of the people in your custom audience and find other people who share similar characteristics, such as age, interests, and location. This can be a great way to reach new people who might be interested in your business.
So, which is better for your business? It depends on what you’re trying to achieve. If you want to reach more people who are similar to your current customers, then a lookalike audience is a good option. If you want to specifically target people who have already interacted with your business, then a custom audience is a better choice.